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Advertising Guidelines

ADVERTISING AND OTHER CONTENT IN THE DIRECTORIES AND ONLINE PLATFORMS OF LOCALSEARCH (SWISSCOM DIRECTORIES AG)

Aim of the guidelines

These guidelines define the permitted content of advertising and other content in the directories and online platforms of Swisscom Directories AG (hereinafter referred to as «localsearch»).

The guidelines exclude content that contravenes applicable law or the general terms and conditions of business of localsearch.

Principles

The applicable law and the principles and restrictions in connection with content set out in our general terms and conditions of business serve as the minimum requirement of these guidelines. In addition, the following principles apply:

Entries/advertising for erotic services are permitted (escort services, massage salons, etc.) Restrictions: the applicable law must be complied with (e.g. Art. 197 of the Swiss Criminal Code concerning prohibited pornography). All content must be G-rated, that is to say nudity (depiction of primary and secondary sexual characteristics), persons in salacious poses and sexual provocation (also of a textual nature) are not permitted.
Advertising for games of chance (including online) is only permissible subject to the prerequisite that a licence for Switzerland exists and the Lotteries Act is complied with.
Advertising for political content and campaigns is permitted. Restriction: advertising with radical political content is not permitted – this concerns, among other things, the points below on the subject of discrimination.

The following are prohibited as a matter of principle:

Advertising for illegal products and services
Advertising for fraudulent business models (e.g. pyramid schemes)
Advertising that incites or depicts violence or criminal actions
Advertising that discriminates against people on the basis of certain characteristics (e.g. race, disability/health, religion and ideology, sexual preference, gender identity)
Advertising with radical religious content
The dissemination of false information

Restriction for advertising in printed products and for online banners

The following additional restrictions apply to advertising on the cover pages of our printed products and for large-scale advertising on our portals that is not bound by context when shown: all advertising content with reference to sexual and erotic services as well as games of chance are not permitted in these areas.

Entry into force and changes to the guidelines

These guidelines enter into force on 1 January 2020 and replace all previous regulations. localsearch reserves the right to amend these guidelines at any time.

Swisscom Directories AG, January 2020

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Online-Präsenz

Machen Sie Ihr KMU mit den passenden digitalen Produkten von localsearch online präsent. 

Die Basispräsenz für jedes KMU
Das Erfolgspaket für Ihr KMU
Die Profi-Website zum Fixpreis

Online-Werbung

Schalten Sie Online-Werbung mit localsearch: Positionieren Sie Ihr Unternehmen und Ihr Angebot in der digitalen Welt. 

Online-Werbung speziell für KMU
Werben, wo es sich lohnt
Werbung im gedruckten Telefonbuch

Tools

localsearch vereinfacht die Interaktion mit Ihren Kunden – wir unterstützen Sie dabei, Kunden zu gewinnen und sie zu binden. 

Digitales Termin- und Kundenmanagement
Reservationstool für Restaurants
Die All-in-one Online-Shop-Lösung
Das Offerten-Abo für Handwerker

digitalONE

Noch nie war es für Sie als KMU so essenziell, auf den wichtigsten Online-Plattformen gefunden, gebucht und geliked zu werden. Und noch nie war es für Sie so einfach, dies umzusetzen: Mit digitalONE - unserer einzigartigen, neuen Lösung sind Sie online genau dort präsent, wo es sich lohnt.

digitalPLUS

Mit digitalPLUS werben Sie genau dort, wo die Schweiz ihre Geschäfte tätigt. Ihre exklusive Werbung erscheint genau dann, wenn nach Produkten & Dienstleistungen wie Ihren gesucht wird, und zwar garantiert an speziell auffälligen Werbeplätzen. Übersehen werden unmöglich!

5 Faktoren für digitalen Erfolg

Um erfolgreich zu sein, müssen Sie dort sein, wo Ihre Kunden sind – im Internet. Am besten orientieren Sie sich an den 5 Erfolgsfaktoren.

Wie stehen Sie da?

Wie gut werden Sie im Internet gefunden? Wie ist Ihr digitaler Reifegrad? Welche Lösungen sind für Sie die passendsten? Machen Sie jetzt den Schnelltest.

Haben Sie Fragen?

Wir haben die Lösung - kostenlos

Erfolg in der digitalen Welt muss nichts kosten. Wir haben für jedes Bedürfnis die passende Lösung – völlig unverbindlich und gratis. Jetzt einsteigen.

Kostenlose Online-Präsenz mit
Kostenloser Online-Auftritt mit
Kostenlos buchbar werden mit
Kostenlos reservierbar werden mit
Kostenlosen Online-Shop eröffnen mit

Drittplattformen

KMU Digital ist eine Kooperation zwischen Google, Facebook., IAB und localsearch zur Unterstützung der Schweizer KMU im Bereich der Digitalisierung.

Unsere Kunden

Online presence

Give your SME an online presence with the right digital products from localsearch.

The basic presence for every SME
The success package for your SME
The professional website at a fixed price

Online advertising

Place online advertising with localsearch: position your company and your products and services in the digital world.

Online advertising specifically for SMEs
Advertise where it really counts
Advertising in the printed telephone book

Tools

localsearch simplifies the way you interact with your customers – we help you gain and retain customers.

Digital appointment and customer management
Reservation tool for restaurants
The all-in-one e-commerce solution
The bidding subscription for tradespeople

digitalONE

It’s never been so vital for you as an SME to be found, booked and liked on the most important online platforms. And it’s never been so easy to achieve: our new and unique digitalONE solution provides you with an online presence where it really counts.

digitalPLUS

With digitalPLUS, you can advertise precisely where Switzerland is doing business. Your exclusive advertising will appear whenever products and services like yours are searched for, and always in particularly eye-catching ad spots. Impossible to overlook!

Five factors for digital success

To be successful, you need to be where your customers are, which is on the Internet! The best thing to do is to go by the five success factors.

How are you positioned?

How easy is it to find you on the Internet? What is your level of digital maturity? Which solutions are the most suitable for you? Take the quick test now.

Do you have any questions?

We have the solution – free of charge.

Success in the digital world doesn’t have to cost anything. We have the right solution for every requirement – completely without obligation and free of charge. Get on board now.

Online presence free of charge with
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SME Digital is a cooperation between Google, Facebook, IAB and localsearch to help Swiss SMEs go digital.

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